Originally an optician, Jacques Durand has evolved into one of the leading eyewear designers.
Frames with innovative, decisive, distinctive lines, designed using a wide range of alternative and very high-quality materials, flat surfaces, soft lines, and significant thicknesses are the hallmarks of his creations for both prescription glasses and Sunglassesglasses. In addition, the characteristic brushed texture, executed strictly by hand, is one of the brand's most identifiable finishes, giving timeless elegance and a strong identity.
Jacques' eclectic history has led him to devote his talent and energy to a new concept of eyewear, his own, which, combined with creative Made in Italy craftsmanship, gives life and shape to sober, refined details that embellish each individual frame.
The search for materials is an increasingly heartfelt value, which pushes the brand to be sensitive to sustainability issues thanks to a range of products made of cellulose bioplastic, often presented in striking bright colours.